Creatures of Habit: A Black Sheep Experiment (Part III)

This blog post is a part of a series—an experiment of sorts. You see, I’m reading a book about forming better habits, and I invited the entire agency to participate.

This blog post is a part of a series—an experiment of sorts. You see, I’m reading a book about forming better habits, and I invited the entire agency to participate. I also invited YOU to play along—and it’s not too late. It’s never too late. This is the third post of the series. Read the first two here and here.

Condensed

How A Coloring Book Sparked My Creativity

If I’ve heard one name over and over this past year, it’s Chance the Rapper.

Must Be Present

To Meditate: verb. Think deeply or focus one’s mind for a period of time, in silence or with an aid, for religious or spiritual purposes or as a method of relaxation.

Never Backward, Always Forward: A Case Against Complacency

Spoilers ahead for Luke Cage: In a traditional creating-a-superhero story, Luke Cage’s evolution into Harlem’s protector is both predictable and needed—a man, with a brutal past and horrific testimony, sees his loved ones tragically taken from him.

Spoilers ahead for Luke Cage:In a traditional creating-a-superhero story, Luke Cage’s evolution into Harlem’s protector is both predictable and needed—a man, with a brutal past and horrific testimony, sees his loved ones tragically taken from him. Most notably was Pop, a father-figure and mentor to Power Man (and every other young man that walked into his barber shop), whose motto resonated every time he spoke to Luke: “Never backward, always forward. Always.”

After last night’s Presidential debate, I went to bed feeling like I was out of options.

100 Reasons To Vote

After last night’s Presidential debate, I went to bed feeling like I was out of options. Whether you lean left or right, the 2016 campaign approach from both candidates has, sadly, divided our nation into two Americas. Which, frankly, seems to be the root of several major issues that will significantly impact how we live our lives today and how future generations will live in tomorrow’s America.

Starring David Berman and writers…everywhere.

We spend a lot of time thinking about words and reviewing words making sure we aren’t killing the meaning or point we are crafting.

We spend a lot of time thinking about words and reviewing words making sure we aren’t killing the meaning or point we are crafting. We debate punctuation and whether it’s “non-profit” or “nonprofit”. BTW, it’s nonprofit.

Creatures of HABIT: A Black Sheep Experiment (Part I)

“We’re not perfect—but we’re constantly perfecting.”  This is something you’ll hear us say around the Black Sheep office time and again, week after week.

“We’re not perfect—but we’re constantly perfecting.”  This is something you’ll hear us say around the Black Sheep office time and again, week after week. It’s a mantra of sorts—and at times it can even feel like a bit of a commitment we’re renewing. It’s a nod to the fact that we can always be better…that we can acknowledge the space for improvement, push ourselves harder and find ways to work smarter for ourselves, for each other and for our clients.

To be incredibly too predictable, I, the recovering community outreach officer turned brand manager, can’t help but bring us back to the importance of community—of creating a space to bring people together, in real life, for one-on-one conversations.

The Importance of IRL

I hate to talk about this because I feel like it’s all I can talk about these days, but my husband and I are expecting our first child in October.

The Art of Appreciation

I hate to talk about this because I feel like it’s all I can talk about these days, but my husband and I are expecting our first child in October. As we’ve geared up to take on a new stage in our lives, we’ve been surrounded by enormous support and help. Help that might not always get the proper “thank you” it deserves. 

Reality television, sports and anything that can be classified as “pop-culture” is lost on me. I don’t know what a Drake is and I haven’t seen a movie in a theatre in almost a year.

Do You Even Know Who You Are?

Vengeance. Money. Love. These are all words we’re saying so you read this blog about economics.

A couple years ago I read my first enjoyable non-fiction book.

A couple years ago I read my first enjoyable non-fiction book. I know there’s a lot of enjoyable non-fiction out there, but REALLY… the magic of Hogwarts has resulted in an entire theme park, whereas the history of Hispanics in the Mormon Zion* has resulted in, well, my falling asleep on a hot pink highlighter.

Pounding the tarmac through the seasons, a band of runners are brazenly challenged with intimate questions as they pace their routes. Liberated from responsibilities, their guards drop dramatically, releasing funny and brutally frank confessions, and weaving a powerful narrative behind the anonymous masses.

A film by Matan Rochlitz & Ivo Gormley.

#therunners

**OFFICIAL SELECTION - SHEFFIELD DOC/FEST 2013**
** HONOURABLE MENTION - LONDON SHORT FILM FESTIVAL 2014**
**OFFICIAL SELECTION - OPEN CITY DOCS, LONDON 2013**
**OFFICIAL SELECTION - NEW ORLEANS FILM FESTIVAL 2013**
**OFFICIAL SELECTION - KAOHSIUNG FILM FESTIVAL, TAIWAN 2013**

The Runners on The Guardian: 
theguardian.com/lifeandstyle/the-running-blog/2013/nov/15/the-runners-film-interviewing-people-jogging

The Runners

At Black Sheep, we love ideas: New ideas. Bold ideas. Crazy ideas. Audacious ideas.

Why Are You Running Today?

Learn from locals #storyhopper

Over the last few years, I’ve spent a lot of time in airports.

Spend The Night With The Locals

Over the last few years, I’ve spent a lot of time in airports. There’s something I love about airports—maybe it’s the promise of adventure, or the $15 coffee, or the fact that security always, always, always pulls me out of line to search me and I end up having to frantically rush to make it to the gate in time.

Around 2008, I was going through the clearance section of Half Price Books in Austin and came across a chunky little thing with the clickbait-y title of 283 Useful Ideas from Japan.

My Friend Leonard

Around 2008, I was going through the clearance section of Half Price Books in Austin and came across a chunky little thing with the clickbait-y title of 283 Useful Ideas from Japan. The subheading of the book is “For Entrepreneurs and Everyone Else” and while the typeface on the front looked bad, I decided to not judge a book by its cover.

“Brainstorm with me for a second.” — said every person in #agencylife ever.

Thinking Caps + Lightbulb Moments

We’ve turned to each other for inspiration for seven years.

#SHEEPSPO

We’ve turned to each other for inspiration for seven years. Now, we’d like to share that inspiration with you, to give you a snapshot of what greases our gears and fuels our creativity every Monday morning.

THE WRITE STUFF: Advice to Step Up Your Words

Regular

Ditch Your Resolutions (And These Things Too)

New Years revolutions that you can actually stick to

WTF Is Peach and Other Stuff You Need To Know Now

Staying up to date on new technology and social media

Lessons that we could learn from Amy Poehler

Amy Poehler Still Wins

Most branding advice assumes one organization with one leader making the final call. Coalitions, networks with local chapters and groups of partners chasing a shared goal don't work that way. They decide together, priorities compete and the smallest partners often have the fewest people to carry the brand once it exists.

We've been working through these dynamics with the Houston Cultural Districts and the institutions and artists around them, building a shared brand for the city's arts scene. Recently, Natalie Wells (Director of Strategy), Jo Skillman (Creative Director) and Ren Mitchell (Director of Growth) walked through that process at the Houston Media Conference in a luncheon keynote called "Undefinable On Purpose." 

Here's what we've learned that applies to any organization whose brand depends on partners it doesn't control.


Who needs to be heard before a shared brand can take shape?

A shared brand needs input from everyone who will be asked to use it, champion it or be represented by it. Those groups overlap less than most leaders expect. Funders and civic partners tend to focus on visibility and economic impact. Practitioners care about credibility and fair representation. Community members want to know whether the story sounds like them.

We layer our research so each group is heard where they'll be most candid:

1:1 interviews draw out honest perspectives from decision-makers.

Focus groups show how people negotiate their differences in real time.

Sitting in on partner board meetings, when we're invited, adds context no interview can.

This phase doubles as early community building. People are far more likely to adopt a brand they helped shape.

Try this: Before any creative work starts, list every group that will use, fund or be represented by the brand. Then decide how you'll hear from each one.


How should research tensions inform brand strategy?

A tension is a place where two things people care about pull in different directions, and both sides are usually true. As Natalie put it, tensions show where people are most invested, which makes them some of the most useful findings research can turn up.

In our work with the Houston Cultural District, nearly every strength came with a risk. Greater visibility for neighborhood arts could accelerate displacement in communities already under pressure. Recognition tends to concentrate around large institutions, leaving midsize organizations and mid-career artists out of the story. And many of the stakeholders who want a stronger collective story are the same ones who resist being summarized.

Most complex nonprofits carry their own versions: headquarters versus chapters, legacy programs versus emerging ones, a national message versus local identity. Naming them explicitly gives the creative team something real to design around. It also moves the hard conversations to the start of the process, where they cost the least.

Try this: Write your biggest tensions into the research findings as plain either/or statements. Then decide together how the brand will handle each one before design begins.


How can a brand reflect real complexity without losing clarity?

A brand can hold complexity only when it commits to a clear point of view. When research keeps concluding that a community is everything at once, creative teams stall and strategy drifts toward language that feels safe and says very little. Jo named this risk directly in the creative brief:

"We've all heard it said: Houston is a little bit of a lot of things. Diverse, a tapestry rich with culture. However, trying to be everything to everyone will water down our visual and written creative. The brand directions we propose must contain a strong point of view on who we are and why. It's difficult but necessary."

The shared brands that hold up best work as a frame. They hold many stories at once while making a clear claim about what connects them. That gives participants room to see themselves in the brand without diluting the whole.

Try this: Test every brand direction with one question: could another city or coalition say this about itself? If the answer is yes, it isn't specific enough yet.


How do you keep a coalition aligned through creative decisions?

Alignment depends on agreeing to the goal in writing before anyone sees creative. We view the creative brief as the document that nails everything to the wall. Keep it short and candid, and use it to surface likely friction before hours go into design.

The brief earns its keep later, when feedback drifts toward personal preference. The group doesn't need to agree on the shade of blue. It needs to agree the work is reaching the larger goal. With many decision-makers, holding that line keeps reviews productive and protects the timeline.

When stakeholders are creatives themselves, start with a session reviewing a wide range of visual references. The value is in the reasoning behind each reaction, which gives the group a shared vocabulary for every review that follows.

Try this: Open every creative review by rereading the brief's goal out loud. Ask reviewers to tie each piece of feedback back to it.


How does a shared brand stay recognizable across very different organizations?

Consistency in a distributed brand comes from a small set of elements that never change. A system that has to work on a neighborhood mural and a museum banner needs a recognizable thread, whether a color, a mark, a pattern or a phrase. Protect those elements and let everything around them flex to fit the partner and the setting. 

Adoption also depends on capacity. Many coalition partners have no designer or communications staff, so participation has to be easy. Toolkits, templates, co-branding guidance and ready-to-post assets lower the barrier and help smaller organizations stay visible within the brand.

Try this: Choose the few elements partners can never change. Then build a starter kit that a partner with no designer could use in an afternoon.


When should rollout planning begin for a multi-stakeholder brand?

Rollout planning should begin while the brand is still in development. A shared brand gains value only through use, so partner onboarding, distribution and digital activation need to be designed alongside the identity. Each partner should see a role that matches its capacity, from a large institution running a full campaign to a small organization sharing a single post. Planning early also surfaces practical questions, especially around funding, while there's still time to solve them.

Try this: Ask each partner now what they could realistically do in the first month after launch, and build the plan and budget around those answers.


What makes a shared brand worth the effort?

A brand built across many organizations takes more listening and more deliberate facilitation than one built for a single institution. The return is a story more people feel ownership of and will carry into their own work.

If you're leading a coalition, network or multi-partner effort and the brand keeps stalling, we can help. 

Coalitions and multi-partner networks need a brand everyone can carry. Lessons from building a shared Houston arts brand with the Houston Cultural Districts, with steps to try.

How to Build One Brand for Many Organizations | Black Sheep

What building a shared Houston arts brand with the Houston Cultural Districts taught us about building one brand for many organizations

Coalitions don’t get one decision-maker or one story. Here’s what we learned building a shared arts brand with the Houston Cultural Districts.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

How Can a Coalition Share One Brand?