The Divine Nine | The Daily Social Distancing Show

Black Excellence: A Short History of Black Sororities and Fraternities

The Divine 9 (D9) is a collective of Black Greek-lettered sororities and fraternities that, for decades, have been uplifting and amplifying black voices at American universities. Our Community Organizer, Torey, witnessed first-hand the black excellence these organizations promote.

The Divine Nine (D9) is the example Black collective.

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Billie Holiday - "Strange Fruit" Live 1959 [Reelin' In The Years Archives]

Kendrick Lamar - Alright

Les Amazones d'Afrique chantent "I Play The Kora"

In the United States, protest music dates back to the 18th century and the American Revolutionary War. During the 19th century, songs were expressions of protest against topics such as poverty, the Civil War, and slavery with African-American spirituals like “Oh, Freedom” defining this time.

A short history of protest music

My knees gettin' weak and my gun might blow

-Pre-chorus from Kendrick Lamar’s "Alright"

Murals. Drawings. Paintings. Following George Floyd’s death in 2020, the world saw him globally immortalized by countless artists who created works dedicated to his memory, and pleading for his killers to be brought to justice. George Floyd has become an icon, both in a personal and artistic sense.

A Short History of American Protest Art

As long as America has existed, art has been used in all forms to challenge the status-quo.

2020 has kept us plugged in all year, scrolling through news feeds, texts, emails, you name it. So to celebrate the passing of 2020, we thought we’d share a playlist of the tunes that got us through this SPECTACULAR year.

2020: At Least the Music Was Good

This is a rally cry. A shout into the digital universe. A signal for the restless who cannot stop.

Calling All Digital Misfits

This is a rally cry. A shout into the digital universe. A signal for the restless who cannot stop exploring, experimenting, testing and trying to break the rules. An invitation to those creative bandits who want to surprise the world with new ideas and even newer ways of delivering them.  

In the Key of Ecosystems

Let’s take our Sundays and use them as the reset buttons they were meant to be.

Sundays and Silver Linings

Vote Every Day Campaign Video

B Before C: A designer's insight on purpose-driven companies

We support Houston women: a map to March On all year long 

The rush and feeling of community empowerment from walking with Houston Women March On* is still going strong in our office.

We support Houston women: a map to March On all year long

Condensed

Black Sheep’s interview with Minal Patel Davis, Special Advisor to the Houston Mayor's Office on Human Trafficking

A Hidden Crime

We’re hiring for a Concierge/Task Master/Office Parent/General Getter of Things Done. And, hey, you can even help us pick your title.

Are you the match we're missing?

We are no longer accepting applications, but want to stay connected! Sign up for our newsletter or send us a note to be the first to know when we're hiring. 

Are you the match we're missing? (CLOSED)

A Decade of Discourse: Our Best Blogs from the First 10 Years

A list of our top 10 best blogs over the last decade.

Everyone loves to count backwards from 10. The growing volume of the crowd. The anticipation. The promise of something unmissable at the end. And whether it’s a rocket launch or the clock ticking its way into a new year, hitting zero is always exhilarating.

Hello, World. Here are our newest Black Sheep.

Hey there. These are our newest Black Sheep.

The Black Sheep Agency Manifesto

The Change You Can Make with 10

Happy National Book Lovers Day. From, The Flock.

Today, The Flock is celebrating National Book Lovers Day.

At Black Sheep, activating people around things that matter looks different every day.

Make America Dinner Again

At Black Sheep, activating people around things that matter looks different every day. Sometimes we’re rallying big crowds for an event. Sometimes we’re championing our clients’ causes by counting impressions and reach. Lately, we’re sitting down for dinner with a few strangers in our space to talk politics.

If the idea of inviting a bunch of people you don’t know to dinner and immediately bringing up the last election sounds like a twisted nightmare to you, there are a couple of ladies you should meet.

In 2017, following a heated presidential election (you know the one), two women created Make America Dinner Again (MADA), exploring the idea that dinner and thoughtful conversation could bring people together… again.

No lip, all heart: We are an Inc. Best Workplace 2019

The only way to truly be the best at what you do is to know that being “the best” isn’t static. It’s a measure that rises and falls.

Leading the conversation about women’s health starts with you—the new Digital and Social Media Strategist for Own Every Piece at the UTHealth School of Public Health.

WORK: Social Media Strategist Needed

The Miami Vice AJ1. An MTO handcrafted with white and pink crocodile leather as well as turquoise and black python. Lined with Japanese plonge leather liner.  Inspired by the vibrancy of Miami.

@levis x @jumpman23 IV . I’ll be dropping these somewhere in Paris . You find em you keep em . Stay tuned ✌🏽

We live in a high culture of customization—our diets, hair color, movie recommendations, travel experiences.

Customize this

We’re hiring for an Administrative Concierge/Jack of All Trades/Task Master/Office Mom/General Getter of Things Done. And, hey, you can even help us pick your title.

Are you the match we’re missing?

Most branding advice assumes one organization with one leader making the final call. Coalitions, networks with local chapters and groups of partners chasing a shared goal don't work that way. They decide together, priorities compete and the smallest partners often have the fewest people to carry the brand once it exists.

We've been working through these dynamics with the Houston Cultural Districts and the institutions and artists around them, building a shared brand for the city's arts scene. Recently, Natalie Wells (Director of Strategy), Jo Skillman (Creative Director) and Ren Mitchell (Director of Growth) walked through that process at the Houston Media Conference in a luncheon keynote called "Undefinable On Purpose." 

Here's what we've learned that applies to any organization whose brand depends on partners it doesn't control.


Who needs to be heard before a shared brand can take shape?

A shared brand needs input from everyone who will be asked to use it, champion it or be represented by it. Those groups overlap less than most leaders expect. Funders and civic partners tend to focus on visibility and economic impact. Practitioners care about credibility and fair representation. Community members want to know whether the story sounds like them.

We layer our research so each group is heard where they'll be most candid:

1:1 interviews draw out honest perspectives from decision-makers.

Focus groups show how people negotiate their differences in real time.

Sitting in on partner board meetings, when we're invited, adds context no interview can.

This phase doubles as early community building. People are far more likely to adopt a brand they helped shape.

Try this: Before any creative work starts, list every group that will use, fund or be represented by the brand. Then decide how you'll hear from each one.


How should research tensions inform brand strategy?

A tension is a place where two things people care about pull in different directions, and both sides are usually true. As Natalie put it, tensions show where people are most invested, which makes them some of the most useful findings research can turn up.

In our work with the Houston Cultural District, nearly every strength came with a risk. Greater visibility for neighborhood arts could accelerate displacement in communities already under pressure. Recognition tends to concentrate around large institutions, leaving midsize organizations and mid-career artists out of the story. And many of the stakeholders who want a stronger collective story are the same ones who resist being summarized.

Most complex nonprofits carry their own versions: headquarters versus chapters, legacy programs versus emerging ones, a national message versus local identity. Naming them explicitly gives the creative team something real to design around. It also moves the hard conversations to the start of the process, where they cost the least.

Try this: Write your biggest tensions into the research findings as plain either/or statements. Then decide together how the brand will handle each one before design begins.


How can a brand reflect real complexity without losing clarity?

A brand can hold complexity only when it commits to a clear point of view. When research keeps concluding that a community is everything at once, creative teams stall and strategy drifts toward language that feels safe and says very little. Jo named this risk directly in the creative brief:

"We've all heard it said: Houston is a little bit of a lot of things. Diverse, a tapestry rich with culture. However, trying to be everything to everyone will water down our visual and written creative. The brand directions we propose must contain a strong point of view on who we are and why. It's difficult but necessary."

The shared brands that hold up best work as a frame. They hold many stories at once while making a clear claim about what connects them. That gives participants room to see themselves in the brand without diluting the whole.

Try this: Test every brand direction with one question: could another city or coalition say this about itself? If the answer is yes, it isn't specific enough yet.


How do you keep a coalition aligned through creative decisions?

Alignment depends on agreeing to the goal in writing before anyone sees creative. We view the creative brief as the document that nails everything to the wall. Keep it short and candid, and use it to surface likely friction before hours go into design.

The brief earns its keep later, when feedback drifts toward personal preference. The group doesn't need to agree on the shade of blue. It needs to agree the work is reaching the larger goal. With many decision-makers, holding that line keeps reviews productive and protects the timeline.

When stakeholders are creatives themselves, start with a session reviewing a wide range of visual references. The value is in the reasoning behind each reaction, which gives the group a shared vocabulary for every review that follows.

Try this: Open every creative review by rereading the brief's goal out loud. Ask reviewers to tie each piece of feedback back to it.


How does a shared brand stay recognizable across very different organizations?

Consistency in a distributed brand comes from a small set of elements that never change. A system that has to work on a neighborhood mural and a museum banner needs a recognizable thread, whether a color, a mark, a pattern or a phrase. Protect those elements and let everything around them flex to fit the partner and the setting. 

Adoption also depends on capacity. Many coalition partners have no designer or communications staff, so participation has to be easy. Toolkits, templates, co-branding guidance and ready-to-post assets lower the barrier and help smaller organizations stay visible within the brand.

Try this: Choose the few elements partners can never change. Then build a starter kit that a partner with no designer could use in an afternoon.


When should rollout planning begin for a multi-stakeholder brand?

Rollout planning should begin while the brand is still in development. A shared brand gains value only through use, so partner onboarding, distribution and digital activation need to be designed alongside the identity. Each partner should see a role that matches its capacity, from a large institution running a full campaign to a small organization sharing a single post. Planning early also surfaces practical questions, especially around funding, while there's still time to solve them.

Try this: Ask each partner now what they could realistically do in the first month after launch, and build the plan and budget around those answers.


What makes a shared brand worth the effort?

A brand built across many organizations takes more listening and more deliberate facilitation than one built for a single institution. The return is a story more people feel ownership of and will carry into their own work.

If you're leading a coalition, network or multi-partner effort and the brand keeps stalling, we can help. 

Coalitions and multi-partner networks need a brand everyone can carry. Lessons from building a shared Houston arts brand with the Houston Cultural Districts, with steps to try.

How to Build One Brand for Many Organizations | Black Sheep

What building a shared Houston arts brand with the Houston Cultural Districts taught us about building one brand for many organizations

Coalitions don’t get one decision-maker or one story. Here’s what we learned building a shared arts brand with the Houston Cultural Districts.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.

How Can a Coalition Share One Brand?

Black Excellence: A Short History of Black Sororities and Fraternities

A Short History of Protest Music

A Short History of American Protest Art

2020: At Least the Music Was Good

Calling All Digital Misfits

In the Key of Ecosystems

Sundays and Silver Linings

B Before C: A designer's insight on purpose-driven companies

We support Houston women: a map to March On all year long

A Hidden Crime

Are you the match we're missing? (CLOSED)

A Decade of Discourse: Our Best Blogs from the First 10 Years

Hello, World. Here are our newest Black Sheep.

The Change You Can Make with 10

Happy National Book Lovers Day. From, The Flock.

Make America Dinner Again

No lip, all heart: We are an Inc. Best Workplace 2019

WORK: Social Media Strategist Needed

Customize this

Are you the match we’re missing?