We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
In a polarized landscape, ASCENT acts as a nonpartisan leader in evidence-based care, unwavering in its mission to protect reproductive healthcare for all.
As political pressures mount and misinformation spreads, we helped ASCENT cut through the noise with clear, research-backed messaging and communication tools that empower patients, providers and policymakers to make informed, life-changing decisions.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
In a polarized landscape, ASCENT acts as a nonpartisan leader in evidence-based care, unwavering in its mission to protect reproductive healthcare for all.
As political pressures mount and misinformation spreads, we helped ASCENT cut through the noise with clear, research-backed messaging and communication tools that empower patients, providers and policymakers to make informed, life-changing decisions.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
The United Domestic Workers of America (UDW) is a 45-year-old union that supports the 170,000+ workers who provide high-quality home and child care to children, seniors and people with disabilities, allowing Californians to live with dignity and independence. UDW is also a social justice union fighting to create a world where equality and dignity are possible.
The critical care work that UDW members perform has historically been under-valued by society despite the skill and dedication it requires. Black Sheep partnered with UDW to break misperceptions, amplify the value of members' work and enhance awareness of their vital role in community-based social justice initiatives.
We developed an updated UDW logo, color palette and photography style to empower their storytelling. We also produced a video series that explores the lives of UDW members for a digital ad campaign, showing Californians the value of care work.
Every campaign needs a home base. We designed a campaign landing page to inform and inspire the public about UDW’s mission and community advocacy. The powerful photography and member testimonials included were designed to resonate with visitors and encourage them to take action.
We ran a multi-channel digital ad campaign to boost the captured video narratives of UDW members and expand awareness of the union's mission. The campaign successfully leveraged Meta, Youtube and StackAdapt for video and display ads. By utilizing a data-driven approach, we were able to optimize our messaging for maximum impact, generating millions of impressions and video views.
The United Domestic Workers of America (UDW) is a 45-year-old union that supports the 170,000+ workers who provide high-quality home and child care to children, seniors and people with disabilities, allowing Californians to live with dignity and independence. UDW is also a social justice union fighting to create a world where equality and dignity are possible.
The critical care work that UDW members perform has historically been under-valued by society despite the skill and dedication it requires. Black Sheep partnered with UDW to break misperceptions, amplify the value of members' work and enhance awareness of their vital role in community-based social justice initiatives.
We developed an updated UDW logo, color palette and photography style to empower their storytelling. We also produced a video series that explores the lives of UDW members for a digital ad campaign, showing Californians the value of care work.
Every campaign needs a home base. We designed a campaign landing page to inform and inspire the public about UDW’s mission and community advocacy. The powerful photography and member testimonials included were designed to resonate with visitors and encourage them to take action.
We ran a multi-channel digital ad campaign to boost the captured video narratives of UDW members and expand awareness of the union's mission. The campaign successfully leveraged Meta, Youtube and StackAdapt for video and display ads. By utilizing a data-driven approach, we were able to optimize our messaging for maximum impact, generating millions of impressions and video views.
We helped Fund For Teachers implement their brand with a new website, social media content, email marketing and events. To this day, they’re still supporting teachers through the incredible community they built together.
Fund for Teachers came to us seeking an updated brand that would foster long-term relationships as it grew. We developed and implemented not just a refreshed brand but also a related identity that united its community of supporters and educators.
Fund for Teachers occupies a unique space, providing professional development and funding self-directed Fellowships for teachers to grow. They needed a brand that showed they go beyond sporadic grant applications—they are community builders.
Inspired by the Ramsden Sextant, a navigation tool for sailors exploring uncharted waters, the new brand expresses how teachers help students navigate the world by pushing the boundaries of their own knowledge.
We wanted Fund For Teachers to feel like a true alliance of like-minded peers. The Ramsden Project was created so Fellows can connect, support and learn from each other.
We helped Fund For Teachers implement their brand with a new website, social media content, email marketing and events. To this day, they’re still supporting teachers through the incredible community they built together.
Fund for Teachers came to us seeking an updated brand that would foster long-term relationships as it grew. We developed and implemented not just a refreshed brand but also a related identity that united its community of supporters and educators.
Fund for Teachers occupies a unique space, providing professional development and funding self-directed Fellowships for teachers to grow. They needed a brand that showed they go beyond sporadic grant applications—they are community builders.
Inspired by the Ramsden Sextant, a navigation tool for sailors exploring uncharted waters, the new brand expresses how teachers help students navigate the world by pushing the boundaries of their own knowledge.
We wanted Fund For Teachers to feel like a true alliance of like-minded peers. The Ramsden Project was created so Fellows can connect, support and learn from each other.
We helped Fund For Teachers implement their brand with a new website, social media content, email marketing and events. To this day, they’re still supporting teachers through the incredible community they built together.
Stages is a Houston arts institution dedicated to telling inclusive human stories that invite everyone to live more deeply and love more boldly. They needed a fresh yet timeless rebrand to match their impressive new theater, The Gordy.
We created a bold identity that blends light and dark to reflect theater's transformative power: a pull-string sign that glows neon purple against a black background, symbolizing the shift from light to dark in the theater.
Stages is a Houston arts institution dedicated to telling inclusive human stories that invite everyone to live more deeply and love more boldly. They needed a fresh yet timeless rebrand to match their impressive new theater, The Gordy.
We created a bold identity that blends light and dark to reflect theater's transformative power: a pull-string sign that glows neon purple against a black background, symbolizing the shift from light to dark in the theater.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
Three million students and teachers across the globe use Common App each year to help plan and apply for their higher education experience. To support their rebrand, we helped create video storytelling pieces to showcase their new look and build a strong emotional connection with their audiences.
Three million students and teachers across the globe use Common App each year to help plan and apply for their higher education experience. To support their rebrand, we helped create video storytelling pieces to showcase their new look and build a strong emotional connection with their audiences.
Creating cultural connections through the power of global music, we helped re-align Apollo's leadership and board with an updated Vision, Mission and Values, energizing their next steps forward. We workshopped, surveyed and collaborated on messaging that resonated with audiences on and off stage.
Creating cultural connections through the power of global music, we helped re-align Apollo's leadership and board with an updated Vision, Mission and Values, energizing their next steps forward. We workshopped, surveyed and collaborated on messaging that resonated with audiences on and off stage.
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
Through the lenses of Texas influencers, Texas Adventure (part of the Reliant Original Series) took audiences on the road from the Gulf Coast to North Texas. In just two months, the campaign reached more than one million Texans, rallying positive sentiment and delivering on the brand's mission—to empower Texans to do more!
Through the lenses of Texas influencers, Texas Adventure (part of the Reliant Original Series) took audiences on the road from the Gulf Coast to North Texas. In just two months, the campaign reached more than one million Texans, rallying positive sentiment and delivering on the brand's mission—to empower Texans to do more!
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Well-designed data can change the world—and its water quality. We worked with USAID, the Global Environment and Technology Foundation, Coca-Cola and IPSOS to design materials for World Water Week in Stockholm, Sweden on behalf of the Water & Development Alliance (WADA). An illustrated infographic handout and brochure presented research insights on the ripple effect of clean water on women’s economic empowerment.
Well-designed data can change the world—and its water quality. We worked with USAID, the Global Environment and Technology Foundation, Coca-Cola and IPSOS to design materials for World Water Week in Stockholm, Sweden on behalf of the Water & Development Alliance (WADA). An illustrated infographic handout and brochure presented research insights on the ripple effect of clean water on women’s economic empowerment.
The Reimagine Long Point campaign for Houston's Spring Branch neighborhood used social media advertising, online surveys and town-hall style events to give residents a voice in the revitalization of their central street Long Point Road. In partnership with SWA Group, Black Sheep supported their strategy to improve local quality of life through community building, information dissemination and feedback collection via online surveys (with over 2,000 responses) and three community events (with attendance totaling over 200 attendees). The community engagement work supported a livable centers study in partnership with SWA Group.
The Reimagine Long Point campaign for Houston's Spring Branch neighborhood used social media advertising, online surveys and town-hall style events to give residents a voice in the revitalization of their central street Long Point Road. In partnership with SWA Group, Black Sheep supported their strategy to improve local quality of life through community building, information dissemination and feedback collection via online surveys (with over 2,000 responses) and three community events (with attendance totaling over 200 attendees). The community engagement work supported a livable centers study in partnership with SWA Group.
A county of our size, with over 6 million residents, should have seven to eight Level 1 Trauma Centers. We have two. We have a critical need in our region to support The Ginni and Richard Mithoff Trauma Center at Ben Taub. As their partner, we developed the creative to support their second capital campaign to rally the city behind The Hospital with Incredible Outcomes.
A county of our size, with over 6 million residents, should have seven to eight Level 1 Trauma Centers. We have two. We have a critical need in our region to support The Ginni and Richard Mithoff Trauma Center at Ben Taub. As their partner, we developed the creative to support their second capital campaign to rally the city behind The Hospital with Incredible Outcomes.
It's up to each and every one of us to make our world an accepting place. With the Holocaust Museum Houston, we took The Butterfly Project—twenty years and 1.5 MILLION handmade butterflies—online with #StandWithHope, so that each of us could choose to come together and fight FOR something instead of against it. Because hope is a commitment to action. A protest. A rally cry: "I will this world to be better."
It's up to each and every one of us to make our world an accepting place. With the Holocaust Museum Houston, we took The Butterfly Project—twenty years and 1.5 MILLION handmade butterflies—online with #StandWithHope, so that each of us could choose to come together and fight FOR something instead of against it. Because hope is a commitment to action. A protest. A rally cry: "I will this world to be better."
With all the obstacles that exist, ensuring at-risk youth get “to and through” college is a big job with a lot of moving pieces—but impact-driven, behavioral science nonprofit ideas42 tackles challenges like these all the time. The digital campaign we designed and launched for their project Nudges, Norms, and New Solutions helped over 1,000 educators and counselors lower the invisible barriers to post-secondary education success for their students.
With all the obstacles that exist, ensuring at-risk youth get “to and through” college is a big job with a lot of moving pieces—but impact-driven, behavioral science nonprofit ideas42 tackles challenges like these all the time. The digital campaign we designed and launched for their project Nudges, Norms, and New Solutions helped over 1,000 educators and counselors lower the invisible barriers to post-secondary education success for their students.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
We work to serve the future of our community and the voices within it. Serving as the community outreach, media and public engagement partner for the City of Houston-Mayor’s Office, we gave everything we had to ensure Houston had a say in its plans for the future. Strategy, democracy and community? Always, more of this please.
We work to serve the future of our community and the voices within it. Serving as the community outreach, media and public engagement partner for the City of Houston-Mayor’s Office, we gave everything we had to ensure Houston had a say in its plans for the future. Strategy, democracy and community? Always, more of this please.
Did you know that Houston’s Theater District, second only to NYC, covers 17 blocks, hosts eight performing arts organizations and has more than 12,000 seats? While theater is just one aspect of Houston’s arts scene, we can tell you one thing—we’re serious about the arts and we're ready to have a plan for the future. Serving as the official public engagement agency for the Plan, Black Sheep made sure the diverse voices of our community were not only heard, but the core of our planning.
Did you know that Houston’s Theater District, second only to NYC, covers 17 blocks, hosts eight performing arts organizations and has more than 12,000 seats? While theater is just one aspect of Houston’s arts scene, we can tell you one thing—we’re serious about the arts and we're ready to have a plan for the future. Serving as the official public engagement agency for the Plan, Black Sheep made sure the diverse voices of our community were not only heard, but the core of our planning.
In a city with a world-class medical center, Houston is still seeing an underserved working class population with inadequate access to basic health care. Vecino Health Centers has quietly been addressing Houston's healthcare crises by integrating into their communities and working directly with patients to find a solution. And we thought it was time for them to get LOUD. Through the #LetHealthShine campaign, we're changing the way people think and feel about health care—because it affects us all.
In a city with a world-class medical center, Houston is still seeing an underserved working class population with inadequate access to basic health care. Vecino Health Centers has quietly been addressing Houston's healthcare crises by integrating into their communities and working directly with patients to find a solution. And we thought it was time for them to get LOUD. Through the #LetHealthShine campaign, we're changing the way people think and feel about health care—because it affects us all.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
In a polarized landscape, ASCENT acts as a nonpartisan leader in evidence-based care, unwavering in its mission to protect reproductive healthcare for all.
As political pressures mount and misinformation spreads, we helped ASCENT cut through the noise with clear, research-backed messaging and communication tools that empower patients, providers and policymakers to make informed, life-changing decisions.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
The ASCENT Center for Reproductive Health, housed within the University of Utah, is a leading force in sexual and reproductive health research and education. Uniquely positioned at the intersection of data, community and care, ASCENT transforms evidence-based research into real-world action to expand equitable access to reproductive healthcare for all in the Mountain West.
In a polarized landscape, ASCENT acts as a nonpartisan leader in evidence-based care, unwavering in its mission to protect reproductive healthcare for all.
As political pressures mount and misinformation spreads, we helped ASCENT cut through the noise with clear, research-backed messaging and communication tools that empower patients, providers and policymakers to make informed, life-changing decisions.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
Black Sheep helped ASCENT clarify its brand architecture, refine its voice and messaging pillars and rethink community engagement strategies. Our work positioned their team to connect more powerfully with patients, providers and policymakers across Utah’s diverse landscape.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
In a volatile legal environment, we built ASCENT a rapid response system—equipping them with an agile communication framework, adaptable messaging and dynamic design assets to move swiftly as Supreme Court and state legislative decisions unfold.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
Through our research and community conversations, we found that resource accessibility, brand clarity and culturally relevant outreach are key to meaningful engagement. Strengthening partnerships and refining messaging for diverse audience needs will further expand ASCENT’s impact.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We crafted a strategic framework to clearly distinguish ASCENT’s core brand from its programs like Family Planning Elevated—refining messaging pillars, strengthening their digital presence and building a content strategy that ties it all together.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
We built a content pathway to transform ASCENT’s research into accessible, actionable resources—through digital ecosystem strategy, a new research access hub and community outreach tactics designed to drive real-world change.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
It’s the spring of 2025 and AI has exploded onto the scene, influencing global businesses at every level. The people at Playlab, however, saw a different opportunity for impact: they created a platform to change education by enabling teachers and students to build for their own needs using the power of AI.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
Playlab wasn’t telling their most powerful stories. The opportunity to make a transformative impact on education is obvious when you talk to its founders, but far less evident when interacting with their existing website. When Playlab learned it had the opportunity to pitch some of the world’s largest funders, they recognized the need to better communicate the change-making nature of their work, and quickly.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
In under 30 days, Black Sheep and Playlab partnered to overhaul the visual brand, redesign key website pages and reimagine how their tech and community impact are communicated. To get there, we immersed ourselves in the platform—interviewing users, exploring tools and developing case studies and video testimonials that spotlight real educators and the transformative power of Playlab’s AI in the classroom.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
Black Sheep based our website design on the same concept as Playlab’s platform: the joy and excitement of digital creation. An all-new bank of custom illustration and iconography lent playfulness to the experience, while chunky headlines and subtle animations like flashing cursors and overlapping shapes highlighted the fun inherent in the product.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
Child Care Providers United (CCPU) is a union dedicated to advocating for California’s child care providers, a workforce predominantly of women of color who play an essential yet often undervalued role in supporting families and the economy. This fearless org ensures child care providers have a voice in state-level policy, championing a thriving wage, comprehensive benefits and improved working conditions for these frontline caregivers.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
With a major election looming, CCPU needed a website that excites and informs their community, showcasing their mission and mobilizing supporters. Their existing site was difficult for the team to manage and lacked clear, action-oriented spaces for member engagement and campaign support.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
We helped develop a vibrant, user-friendly website design that embodies CCPU’s values and mission and a Wordpress back-end that is easy to update and tailored for engagement. The website design prioritizes storytelling and action, making it simple for members and allies to stay informed, take action and connect with CCPU’s campaigns and initiatives.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
For over 25 years, DC CAP has been a vital resource in bridging the educational opportunity gap and empowering students to access and afford college education. They work to disrupt the cycle of poverty by empowering students and their families to pursue their college education with little to no debt.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
The DC CAP repositioning and rebrand challenged us to honor the organization's rich yet insular history, while preparing for a bold future marked by their 2024 announcement of a 2050 moonshot goal. This ambitious vision to serve more students and increase grant funding required a brand transformation that paid homage to the past, aligned with the future and embodied the heart, grit, and energy of the youth they serve.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
Students in Washington D.C. need to know that, no matter what, they can do this. This brand encourages D.C. as a whole to become cheerleaders and champions for students. Together we celebrate their achievements, hype them up for college and make sure they can take pride in their hometown.
The United Domestic Workers of America (UDW) is a 45-year-old union that supports the 170,000+ workers who provide high-quality home and child care to children, seniors and people with disabilities, allowing Californians to live with dignity and independence. UDW is also a social justice union fighting to create a world where equality and dignity are possible.
The critical care work that UDW members perform has historically been under-valued by society despite the skill and dedication it requires. Black Sheep partnered with UDW to break misperceptions, amplify the value of members' work and enhance awareness of their vital role in community-based social justice initiatives.
We developed an updated UDW logo, color palette and photography style to empower their storytelling. We also produced a video series that explores the lives of UDW members for a digital ad campaign, showing Californians the value of care work.
Every campaign needs a home base. We designed a campaign landing page to inform and inspire the public about UDW’s mission and community advocacy. The powerful photography and member testimonials included were designed to resonate with visitors and encourage them to take action.
We ran a multi-channel digital ad campaign to boost the captured video narratives of UDW members and expand awareness of the union's mission. The campaign successfully leveraged Meta, Youtube and StackAdapt for video and display ads. By utilizing a data-driven approach, we were able to optimize our messaging for maximum impact, generating millions of impressions and video views.
The United Domestic Workers of America (UDW) is a 45-year-old union that supports the 170,000+ workers who provide high-quality home and child care to children, seniors and people with disabilities, allowing Californians to live with dignity and independence. UDW is also a social justice union fighting to create a world where equality and dignity are possible.
The critical care work that UDW members perform has historically been under-valued by society despite the skill and dedication it requires. Black Sheep partnered with UDW to break misperceptions, amplify the value of members' work and enhance awareness of their vital role in community-based social justice initiatives.
We developed an updated UDW logo, color palette and photography style to empower their storytelling. We also produced a video series that explores the lives of UDW members for a digital ad campaign, showing Californians the value of care work.
Every campaign needs a home base. We designed a campaign landing page to inform and inspire the public about UDW’s mission and community advocacy. The powerful photography and member testimonials included were designed to resonate with visitors and encourage them to take action.
We ran a multi-channel digital ad campaign to boost the captured video narratives of UDW members and expand awareness of the union's mission. The campaign successfully leveraged Meta, Youtube and StackAdapt for video and display ads. By utilizing a data-driven approach, we were able to optimize our messaging for maximum impact, generating millions of impressions and video views.
We helped Fund For Teachers implement their brand with a new website, social media content, email marketing and events. To this day, they’re still supporting teachers through the incredible community they built together.
Fund for Teachers came to us seeking an updated brand that would foster long-term relationships as it grew. We developed and implemented not just a refreshed brand but also a related identity that united its community of supporters and educators.
Fund for Teachers occupies a unique space, providing professional development and funding self-directed Fellowships for teachers to grow. They needed a brand that showed they go beyond sporadic grant applications—they are community builders.
Inspired by the Ramsden Sextant, a navigation tool for sailors exploring uncharted waters, the new brand expresses how teachers help students navigate the world by pushing the boundaries of their own knowledge.
We wanted Fund For Teachers to feel like a true alliance of like-minded peers. The Ramsden Project was created so Fellows can connect, support and learn from each other.
We helped Fund For Teachers implement their brand with a new website, social media content, email marketing and events. To this day, they’re still supporting teachers through the incredible community they built together.
Fund for Teachers came to us seeking an updated brand that would foster long-term relationships as it grew. We developed and implemented not just a refreshed brand but also a related identity that united its community of supporters and educators.
Fund for Teachers occupies a unique space, providing professional development and funding self-directed Fellowships for teachers to grow. They needed a brand that showed they go beyond sporadic grant applications—they are community builders.
Inspired by the Ramsden Sextant, a navigation tool for sailors exploring uncharted waters, the new brand expresses how teachers help students navigate the world by pushing the boundaries of their own knowledge.
We wanted Fund For Teachers to feel like a true alliance of like-minded peers. The Ramsden Project was created so Fellows can connect, support and learn from each other.
We helped Fund For Teachers implement their brand with a new website, social media content, email marketing and events. To this day, they’re still supporting teachers through the incredible community they built together.
Stages is a Houston arts institution dedicated to telling inclusive human stories that invite everyone to live more deeply and love more boldly. They needed a fresh yet timeless rebrand to match their impressive new theater, The Gordy.
We created a bold identity that blends light and dark to reflect theater's transformative power: a pull-string sign that glows neon purple against a black background, symbolizing the shift from light to dark in the theater.
Stages is a Houston arts institution dedicated to telling inclusive human stories that invite everyone to live more deeply and love more boldly. They needed a fresh yet timeless rebrand to match their impressive new theater, The Gordy.
We created a bold identity that blends light and dark to reflect theater's transformative power: a pull-string sign that glows neon purple against a black background, symbolizing the shift from light to dark in the theater.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
Houston’s parks are a point of pride for our whole city. That’s why we helped the Houston Parks Board mobilize Harris County voters around a bond proposition that would fund bigger and better greenspace for all.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
To catch attention, this campaign had to come straight from the heart. Where many digital ads cut straight to the point, we started with subtler messages about loving parks and re-targeted specific audiences, building up to that “Vote YES!” message over time.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
In true DIY spirit, our own Black Sheep team and loved ones starred in our content, expanding the visual identity beyond their current brand and ensuring the campaign felt user-generated. We saved on costs and created a campaign that was vibrant and organic—a real win-win scenario.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The first phase showed a diverse range of activities with a theme of joy, growth and outdoor fun.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
The second phase built on that visual language, adding a direct call-to-action without feeling jarring or separate.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
Not only did the bond proposition pass—promising millions in parks funding—but we delivered millions more impressions in each phase than we expected, absolutely smashing all expectations for the campaign.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Texana is a 501(c)3 nonprofit with a long history of providing crucial, trauma-informed behavioral and mental healthcare services across five counties. They asked us to modernize their brand into something more accessible, timeless and welcoming.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
Many of their peers in the behavioral healthcare field had outdated and similar brand systems. We balanced consistency with fresh energy to make Texana stand apart, but ensure it was crystal clear they still provided the same crucial services.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We audited Texana’s current messaging and chatted with leadership to understand their organization. With industry research and cultural trends, we found that Texana is a visionary thought leader that helps clients clear their path forward with care and next-level support.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
We developed a brand system centered around the idea of clarity. Their new logo and visual identity convey strength and movement, with typography that’s both friendly and confident.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
The different parts of the “T” mark symbolize the various departments of Texana coming together as one unified organization. Finally, the cool-toned colors and upbeat photography go hand-in-hand with messaging that positions Texana as an expert and helping hand.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
With a new logo and visual identity system backed by research, we're proud to help Texana Center move into a new era and embrace their role as experts and leaders in behavioral healthcare.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
Project HOMES is a first-of-its-kind study—and the nation’s largest—seeking to understand how housing and medication can support recovery from opioid use. We built them a warm, welcoming brand identity that matched their passion and deep care for people in recovery.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
We spoke with recovery housing managers, who told us firsthand that people taking medication for their recovery face stigma within that community as well as beyond it. Due to that, they are often excluded from the“typical” recovery process. Together, we agreed: if addiction looks different for everyone, recovery should too.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
Community makes recovery less isolating. That’s what inspired the Project HOMES brand, especially the logo’s theme of conversation and safe shelter. The warm colors and rounded edges create a welcoming, cozy environment.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We developed a messaging strategy and internal guide to support housing managers and ensure every touchpoint felt connected. The language is both compassionate and evidence-based, with a down-to-earth tone that’s still firm.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We also designed collateral to bring the compassionate feeling of the brand into the homes themselves, making the space feel inviting and personal.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We collaborated on building a website to reach the broader recovery community, with additional email and social media assets to grow their online presence.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
We’re grateful for the chance to support the Project HOMES team and their groundbreaking work—because people shouldn’t have to choose between their basic needs and their recovery.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
Plant It Forward brings a vibrant, global mix of produce to tables across the Houston area—straight from sustainable urban farms run by former refugees. Their farm share program needed a boost in awareness and fresh visuals to provide fertile ground for growth and scale.
Props to Big Dipper Creative for their great logo work!
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
We needed to help Plant It Forward reach and keep new CSA member audiences. Sometimes folks joined and stumbled, wondering what to do with that veggie they’d never heard of in their farm box. Our challenge was to build a marketing strategy and collateral that helped gain new farm share supporters and retain existing memberships.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
While Plant it Forward offers more pickup spots than any other farm share in the city in some of Houston’s favorite bars, restaurants and bodegas, our secret shopping uncovered that the pick-up experience wasn't as easy and consistent as it could be. We created eye-catching signage to draw attention and help CSA members find their veggie shares. Produce guides, postcards and swag pieces were also developed to help members learn how to use their pickups and feel connected to their local suppliers.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
1. Refine the membership experience by treating members to lots of communication and extras that foster community and belonging.
2. Fine-tune the market and pick-up experience with consistency, education and wayfinding signage.
3. Encourage fearless cooking with fun, educational digital content.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
Plant it Forward will forever inhabit a special place in Houston. We’re excited to see them grow their CSA and allow many more people to taste their amazing harvests that support their remarkable local farmers. In the meantime, we’ll be rooting for them over a big salad bowl of their delicious arugula.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
Houston Landing is a new nonprofit news outlet for Houston voices and stories. Seeing the need for more accurate local reporting and to fill the gaps larger groups overlook, the Houston Landing team needed an identity that would establish them as Houston's go-to local news outlet while staying true to their thoughtful, nonpartisan and reliable values.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
We began with a discovery and research process to understand the local news landscape and larger cultural trends for both news media and Houston. We knew their brand identity had to be authentically Houston while carefully differentiated from other outlets—walking a tightrope between signaling something new and matching the energy of the city. After running moodboard and visual exercises with the client, we began our creative process in our notebooks.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
Based on conversations with the client, we focused our attention on a variety of wordmarks and H-based icons. The 'H' in Houston is important. We leaned into our H-Town pride and developed logo options that would stand apart from competitors yet would be immediately welcomed by the community.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
The new logo is arranged with blocks of content that are always in motion, reflecting the dynamic energy of Houston itself while resembling the lines and columns of a newspaper article. The colored squares also represent the diverse communities being highlighted in Houston Landing's reporting.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We paired the logo with a unique palette of colors and font families, stepping away from a traditional approach and creating a visual language that feels unexpected, compelling and engaging.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
We designed a flexible identity that embraces the brand system's range of color and typographic styles. The use of graphic assets creates a dynamic collection of collateral and swag that carries the integrity and professionalism of the brand.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
It was important that the Houston Landing website reflected the mission and vision of the organization and would be accessible to all. We worked with Digital Citizen to design an intelligent and thoughtful landing page that brings the brand to life on desktop and mobile platforms. With the launch of the website, Houston Landing was ready to publish their first articles and begin connecting with their new readers.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
The tagline reinforces the news team's two key goals. The first: do the necessary work to shine a light on injustice and hold the powerful accountable. The second: reach historically underserved communities in ways that reflect and represent the diversity of Houston, providing the information needed to drive change.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
In the midst of a global pandemic, Good Reason Houston made free pre-K feel like a path to success for families under immense pressure. With a vibrant, collaborative, evolving campaign — accessible to parents, exciting for kids — we saw enrollment numbers increase across nine districts.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
Good Reason Houston had an ambitious goal: to get back to pre-COVID enrollment numbers in just three years. Parents were dealing with a million issues at once. Districts were facing uncertainty. Despite the chaos, we stayed curious and learned something big: that free pre-K programs across the region are high-quality, family-centered and can prepare kids for a better education through the rest of their life.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
We did more than refresh the campaign. We made it fun. We kept it inclusive, accessible and as joyful as childhood itself. We put families’ changing needs first, evolving our campaign over time based on current events and changing priorities. We made creative toolkits for districts and shared our learnings with other local organizations.
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
At the core of this campaign is a trusted partnership. Good Reason Houston was shown to be a leader and connector between districts, communities and organizations like Families Empowered. One year into the work, we’ve laid a stable foundation for more experimentation and collaboration—so more children, from any background, can Go Somewhere!
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
Many thanks to Big Oak Tree Media, Strike Marketing and Ivan Cortez for helping Houston kids reach new heights.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
For 100 years, the League of Women Voters of Houston has championed the education and rights of voters of all genders, ages, races and socio-economic backgrounds. Our re-brand of this impactful organization better showcases its diversity and vibrant community involvement.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Here at Black Sheep, we all already know what makes Downtown Houston so great. So how do you create an engagement campaign that helps people embrace their love for their hometown? We needed to shift our thinking from Downtown as a place, to Downtown as an entity with BIG personality. All the imperfection, the wildness, the uniqueness and the weirdness. The Meet Downtown campaign builds a personality that reflects these qualities, and asks Houstonians to embrace their affinity for Downtown: more love, more pride, more people who want to be there. We don’t love Downtown Houston because it is perfect. We love it because it is ours.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
Millions of Harris County voters entered into a new era of voting thanks to the Harris County Clerk's Office polling place program. Our #voteYOURway engagement and awareness campaign connected with hard-to-reach-voters to let them know that they can now vote wherever, whenever and with whomever they want.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
To support the convenience of this new way of voting, we partnered with the data scientists at January Advisors to launch voter support tools that made it easy to find a nearby polling location via the Harris County Poll Finder, a textbot and Facebook Messenger chatbot. A syndicated polling place map helped media and community partners spread the word, while a 'Your Vote Counts' dashboard educated curious voters on just how their vote matters in every election.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
Smart community outreach was at the heart of this campaign—from connecting community groups with translated toolkits to student engagement campaigns that add clarity and excitement around on-campus voting centers.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Houston’s future is dependent on the quality of education we provide to our students today. A group of Houston's leaders came together to envision a new future for Houston's education. From that Good Reason Houston was born. To ensure that our communities rallied around their work, we built a multi-layered brand and digital strategy that could serve as a storytelling tool for them.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
Starting with their logo, the brand provides a framework to demonstrate all the good reasons why this work is so critical. It connected the dots between community needs, data, and research to create strategies to improve our struggling education system.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
After celebrating their first year, we supported Good Reason Houston by designing their first Harris County Scorecard, to visualize data on how our students are performing.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
Over 4.2 billion #BetterMakeRoom impressions and 11.5 million engagements later, we've seen thousands of students take the first step toward realizing their higher-ed dreams. Because saying things out loud makes them happen.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
In 2015, we teamed up with the Office of Public Engagement to support Mrs. Obama’s Reach Higher initative. We needed to build on the great stakeholder relationships Reach Higher had built, and carve out a place for just Generation-Z. A generation that’s grown up in a post-911/post-recession world, that’s witnessed traditional choices do not always guarantee success and that’s observed the struggles of Millennials and has resolved to do things differently.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
We needed to give Gen-Z a creative space, inspire them to build their own community and find ways to amplify their mindset. In hopes of igniting a movement. Better Make Room gives voice to that generation. It celebrates their achievements and acknowledges things are not easy. It elevates their hard work to new heights. It tells their stories through a lens normally reserved for celebrities and give them a space to not only speak their dreams but encourage each other.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through surprising integration of celebrities we lift up and give achievement to students and the spotlight they so greatly deserve. With initiatives like #CollegeSigningDay, we've brought together 100+ celebrities, celebrated thousands of students at 9,531 events nationwide and consistently reached millions of impressions each year.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
Michelle Obama wants more first-generation college-goers to have the support they need, and that means championing everyone in students' corners—from parents to school counselors to foundations and admissions staff. The Reach Higher brand was a project near and dear to our hearts, and we worked to create a versatile, flexible design system that empowers staff and stakeholders all over the country to craft the materials they need to make an impact in students' journeys to college.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
When the researchers at UTHealth School of Public Health contacted us about a citywide campaign for LARC (long-acting reversible contraception), we jumped in with full hearts. Birth control is only one of many decisions facing women. It’s a very personal decision, and not one you can easily make without help—so we created the Own Every Piece campaign.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Vibrant bursts of color symbolize all of life’s complicated pieces being tossed victoriously into the air. It’s about women taking ownership of their stories, their bodies and their choices.
Birth control is a topic laden with cultural pitfalls. Messaging had to come from women with real experience that our audience trusted while balancing approachability with medical expertise.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Building a robust collection of compelling images and video assets inclusive of all types of women, we developed an integrated communications strategy that started a movement in Houston.
Instagram ads led to a microsite with information, video testimonials and an interactive clinic map.
We worked with a diverse group of influencers to embed the Own Every Piece message even deeper into the community.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
Together, we've reached over 600,000 Houston women, engaged leaders all over the community and sparked hundreds of conversations about birth control and reproductive health.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
In a field dominated by big names and a perpetual state of charity, Black Sheep needed to differentiate Boys and Girls Harbor in more ways than one. In 2017, we renamed and rebranded the organization and have remained in partnership to develop and rollout an integrated marketing and communications plan to reposition them among their peers.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
The Today's Harbor brand employs a simple and geometric design. The paper boat is symbolic of childhood, optimism and possibility and the lean yet textural logo speaks to the structure the organization brings to the lives of children. The nautical theme is a nod to the harbor locale of the nonprofit. The combination of youthful, basic shapes, strong type and the romantic, adventure theme make the logo and brand appropriate for the range of ages at Today’s Harbor for Children as well as the adults who support the children and the organization.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
To connect with new and existing audiences, we created two digital campaigns that focused on the real stories of the Harbor’s children and alumni. Development of the campaigns included concept, production of assets and videos, fleshing out of content calendars, deployment of social advertising as well as email marketing to support. Following the launch of both campaigns the organization saw a 300% increase in traffic to their volunteer page, a 300% increase in donation traffic and a 100% increase in social media reach and impressions. This is one of many ways we're working with Today's Harbor to broaden their awareness.
Three million students and teachers across the globe use Common App each year to help plan and apply for their higher education experience. To support their rebrand, we helped create video storytelling pieces to showcase their new look and build a strong emotional connection with their audiences.
Three million students and teachers across the globe use Common App each year to help plan and apply for their higher education experience. To support their rebrand, we helped create video storytelling pieces to showcase their new look and build a strong emotional connection with their audiences.
Creating cultural connections through the power of global music, we helped re-align Apollo's leadership and board with an updated Vision, Mission and Values, energizing their next steps forward. We workshopped, surveyed and collaborated on messaging that resonated with audiences on and off stage.
Creating cultural connections through the power of global music, we helped re-align Apollo's leadership and board with an updated Vision, Mission and Values, energizing their next steps forward. We workshopped, surveyed and collaborated on messaging that resonated with audiences on and off stage.
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
People have always protested and marched—for rights, for equality, for things they believe in. One protest sign that has been present for all this strife is the one that reads “I am human.” When we want to remove barriers, we talk about our humanity, our common ground. This campaign for nonprofit BakerRipley is called HUMAN.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
In the sixties, activists proclaimed “I am a man.” When love won, activists said, “I feel more human today than I have in a long time.” This was the seed of the idea for HUMAN. When people in many decades keep adopting the same central theme, that’s because the theme has power. Talking about our humanity, our common ground, has power.
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
That’s because “HUMAN” is a simple statement, but it’s really more than that: It is a universal truth, immediately recognizable, that connects strangers in an instant. It draws the simplest possible line between two people. “You” and “them” becomes “us.”
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
The HPV vaccine helps prevent cancer, but talking about it is hard. Despite the best efforts from experts in public health, it still lags behind other vaccines in coverage rates. That's why we developed All for Them for a team of incredible women at UTHealth who provide mobile vaccination clinics at HISD middle schools.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Parents do so much for their kids, making sure they have all they need to thrive. The All For Them campaign plays up the idea of complete and holistic health while acknowledging parents' efforts to provide their children with all, not just some, of the things they need on a day-to-day basis.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
Our challenge was to change the conversation from one that addresses the challenges associated with HPV too quickly or disregards them entirely, to one that empathizes with parents and empowers them to make the best choices for their families.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
At Fay, students aren’t just sharp, they’re emotionally intelligent and they know what it means to be a leader at an early age. At Fay, students are ready to take on the day and whatever comes their way. They share, they tell their stories, they speak their mind and they lead younger students through the journey to become the students they’re meant to be. And if there’s one thing the world needs more of, it’s smart, passionate, articulate young people ready to lead. A place so special deserved a campaign as equally special. We wanted to show the Houston community What Leaders Look Like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
The What Leaders Look Like campaign centers on the stories of the unique, the optimistic and the inspiring things Fay students are doing and saying. It showcases student experiences visually, using GIFs and videos to illustrate the kinetic energy each story brings. This campaign embodies what Fay does best: empowering students to achieve everything they put their mind to—to be leaders in the now, while looking toward the future. The What Leaders Look Like campaign cultivates an environment of showcasing what a true leader looks like.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
In a completely original, unusual, photo-centric campaign, “What Leaders Look Like:” positions student photos and student quotes to function as interactive headlines. We also pitched that The Fay School be the first and only school in the Houston area to install a Smilebooth on campus and use it to capture GIFs, videos and photos of the Fay Family to use for social content and campaign materials.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
From Tesla to Google to Pepsi, huge brands are jumping on board to support this national project of nonprofit Invest Outside. Outside I Can is a movement for everyone, and it's all about cultivating love for the great outdoors to improve our national health. We built a logo that works in two ways: as a logo, and as a community engagement piece that calls out for everyone to tell their stories about being outside.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
270,000 veterans call Houston home, and 5,000 more arrive each year. Combined Arms exists to unite veterans and our community to accelerate their impact in Houston. They called on us to develop a brand and identity worthy of their mission. Beginning with a memorable logo that tells a story, our work rallied civilians into service for veterans.
Through the lenses of Texas influencers, Texas Adventure (part of the Reliant Original Series) took audiences on the road from the Gulf Coast to North Texas. In just two months, the campaign reached more than one million Texans, rallying positive sentiment and delivering on the brand's mission—to empower Texans to do more!
Through the lenses of Texas influencers, Texas Adventure (part of the Reliant Original Series) took audiences on the road from the Gulf Coast to North Texas. In just two months, the campaign reached more than one million Texans, rallying positive sentiment and delivering on the brand's mission—to empower Texans to do more!
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Four weeks to create one big event. That’s the charge we undertook when we signed on to help Mrs. Obama’s When We All Vote initiative host a voter registration rally in Houston. In partnership with Chris Paul of the Houston Rockets and the League of Women Voters of Houston, we gathered a group of registrars and citizens to encourage voting around our city.
Well-designed data can change the world—and its water quality. We worked with USAID, the Global Environment and Technology Foundation, Coca-Cola and IPSOS to design materials for World Water Week in Stockholm, Sweden on behalf of the Water & Development Alliance (WADA). An illustrated infographic handout and brochure presented research insights on the ripple effect of clean water on women’s economic empowerment.
Well-designed data can change the world—and its water quality. We worked with USAID, the Global Environment and Technology Foundation, Coca-Cola and IPSOS to design materials for World Water Week in Stockholm, Sweden on behalf of the Water & Development Alliance (WADA). An illustrated infographic handout and brochure presented research insights on the ripple effect of clean water on women’s economic empowerment.
The Reimagine Long Point campaign for Houston's Spring Branch neighborhood used social media advertising, online surveys and town-hall style events to give residents a voice in the revitalization of their central street Long Point Road. In partnership with SWA Group, Black Sheep supported their strategy to improve local quality of life through community building, information dissemination and feedback collection via online surveys (with over 2,000 responses) and three community events (with attendance totaling over 200 attendees). The community engagement work supported a livable centers study in partnership with SWA Group.
The Reimagine Long Point campaign for Houston's Spring Branch neighborhood used social media advertising, online surveys and town-hall style events to give residents a voice in the revitalization of their central street Long Point Road. In partnership with SWA Group, Black Sheep supported their strategy to improve local quality of life through community building, information dissemination and feedback collection via online surveys (with over 2,000 responses) and three community events (with attendance totaling over 200 attendees). The community engagement work supported a livable centers study in partnership with SWA Group.
A county of our size, with over 6 million residents, should have seven to eight Level 1 Trauma Centers. We have two. We have a critical need in our region to support The Ginni and Richard Mithoff Trauma Center at Ben Taub. As their partner, we developed the creative to support their second capital campaign to rally the city behind The Hospital with Incredible Outcomes.
A county of our size, with over 6 million residents, should have seven to eight Level 1 Trauma Centers. We have two. We have a critical need in our region to support The Ginni and Richard Mithoff Trauma Center at Ben Taub. As their partner, we developed the creative to support their second capital campaign to rally the city behind The Hospital with Incredible Outcomes.
It's up to each and every one of us to make our world an accepting place. With the Holocaust Museum Houston, we took The Butterfly Project—twenty years and 1.5 MILLION handmade butterflies—online with #StandWithHope, so that each of us could choose to come together and fight FOR something instead of against it. Because hope is a commitment to action. A protest. A rally cry: "I will this world to be better."
It's up to each and every one of us to make our world an accepting place. With the Holocaust Museum Houston, we took The Butterfly Project—twenty years and 1.5 MILLION handmade butterflies—online with #StandWithHope, so that each of us could choose to come together and fight FOR something instead of against it. Because hope is a commitment to action. A protest. A rally cry: "I will this world to be better."
With all the obstacles that exist, ensuring at-risk youth get “to and through” college is a big job with a lot of moving pieces—but impact-driven, behavioral science nonprofit ideas42 tackles challenges like these all the time. The digital campaign we designed and launched for their project Nudges, Norms, and New Solutions helped over 1,000 educators and counselors lower the invisible barriers to post-secondary education success for their students.
With all the obstacles that exist, ensuring at-risk youth get “to and through” college is a big job with a lot of moving pieces—but impact-driven, behavioral science nonprofit ideas42 tackles challenges like these all the time. The digital campaign we designed and launched for their project Nudges, Norms, and New Solutions helped over 1,000 educators and counselors lower the invisible barriers to post-secondary education success for their students.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
ILEAD, a teen leadership program from Interfaith Ministries, combines youth of different religious and cultural backgrounds for discussion, debate, awareness and acts of service. The logo, a series of the letter "i," combines the participation of the individual and their viewpoint with the power of the group and its passion for mutual and respectful debate.
We work to serve the future of our community and the voices within it. Serving as the community outreach, media and public engagement partner for the City of Houston-Mayor’s Office, we gave everything we had to ensure Houston had a say in its plans for the future. Strategy, democracy and community? Always, more of this please.
We work to serve the future of our community and the voices within it. Serving as the community outreach, media and public engagement partner for the City of Houston-Mayor’s Office, we gave everything we had to ensure Houston had a say in its plans for the future. Strategy, democracy and community? Always, more of this please.
Did you know that Houston’s Theater District, second only to NYC, covers 17 blocks, hosts eight performing arts organizations and has more than 12,000 seats? While theater is just one aspect of Houston’s arts scene, we can tell you one thing—we’re serious about the arts and we're ready to have a plan for the future. Serving as the official public engagement agency for the Plan, Black Sheep made sure the diverse voices of our community were not only heard, but the core of our planning.
Did you know that Houston’s Theater District, second only to NYC, covers 17 blocks, hosts eight performing arts organizations and has more than 12,000 seats? While theater is just one aspect of Houston’s arts scene, we can tell you one thing—we’re serious about the arts and we're ready to have a plan for the future. Serving as the official public engagement agency for the Plan, Black Sheep made sure the diverse voices of our community were not only heard, but the core of our planning.
In a city with a world-class medical center, Houston is still seeing an underserved working class population with inadequate access to basic health care. Vecino Health Centers has quietly been addressing Houston's healthcare crises by integrating into their communities and working directly with patients to find a solution. And we thought it was time for them to get LOUD. Through the #LetHealthShine campaign, we're changing the way people think and feel about health care—because it affects us all.
In a city with a world-class medical center, Houston is still seeing an underserved working class population with inadequate access to basic health care. Vecino Health Centers has quietly been addressing Houston's healthcare crises by integrating into their communities and working directly with patients to find a solution. And we thought it was time for them to get LOUD. Through the #LetHealthShine campaign, we're changing the way people think and feel about health care—because it affects us all.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum has a revolutionary model for justice-involved youth—a fully paid, 12-month internship where restaurants serve as the unlikely yet powerful backdrop for building life skills, confidence, and experiences that springboard into lifelong success and social trust.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
Café Momentum was poised for national expansion and wide-scale narrative change, but the brand and value proposition needed to reflect the future of where they were headed.
Two competing identities—Momentum Advisory Collective and the Café Momentum restaurants—were creating confusion and diluting impact. We needed a unified brand architecture that could scale with clarity and purpose.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
We kicked off with an intensive Project Design Sprint at Café Momentum’s Dallas HQ—diving deep into their model, mission and momentum. Together, we unpacked the big questions: Which funders most align with the work? Which audiences will help it grow? What partnerships will move the needle? What’s getting in the way of our vision?
Our immersive Project Design Sprint process helped us surface what made the model so powerful—and what it would take to scale it with integrity. The result: a bold Project Plan filled with strategies, assets and catalytic ideas to power national expansion.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Together, we designed a visual brand and narrative system built for scale—one that elevates the voices of Cafe Momentum’s interns, aligns funder priorities, and brings clarity to a national movement rooted in justice, healing, and transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Core values matter most when they move beyond posters and into practice. We helped Cafe Momentum refresh their values to reflect the heart of their model—connecting their impact with the rhythms of the restaurant industry.
Through collaborative workshops, we shaped values that align the team, inspire action and stay grounded in the real, daily work of transformation.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
Just like life, cooking is messy and imperfect. We built a visual brand system inspired by the intensity of the kitchen and the tenderness of transformation. Custom illustrations, layered textures, and typography as intentional as every dish.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
To unify the brand, connect national locations and simplify online engagement, we partnered with web development agency Plank to create a new, high-performing website that brings the refreshed brand to life online.
The new site not only showcases the updated visual identity and messaging but also serves as a key unification element. It provides a more user-friendly approach for diners and supporters to have a greater impact in communities nationwide.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Find a location, reserve a table, donate or share.
More than a digital facelift, the site now serves as a central hub for national visibility and funder engagement. It tells a clearer, more unified story, helping supporters and donors understand the full scope of the mission.
Shortly after launch, the site saw a 30% increase in new and active users, bringing the total to over 11,000. According to the VP of Development, it’s now a critical tool for donor stewardship and momentum-building.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
Café Momentum’s digital following was rooted in its home city of Dallas, even as national visibility surged. To keep pace, we re-envisioned their social media strategy to scale awareness, deepen engagement and unify the brand voice across locations.
We started with a comprehensive audit to identify what was working and where we could grow. The result? A cross-platform roadmap that honored intern privacy, spotlighted ambassadors and translated the warmth of Café Momentum into digital form.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
We developed content calendars, streamlined storytelling rhythms and launched new content formats that reflected the heartbeat of the restaurant—sharp, human and deeply relational.
This wasn’t just a refresh. It was a mission-driven social presence built for growth and scale.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
January Advisors, a partner to Black Sheep, brought their data science expertise to co-create a dynamic, evidence-based logic model with Café Momentum to ground the narrative in outcomes and show how day-to-day programming drives long-term social change.
It’s a powerful example of how strategy, storytelling and data can work together—and how partnership can deepen impact.
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
A bold new brand deserves a bold debut—so we activated Cafe Momentum’s refreshed identity with intention, storytelling and soul. Every tactic was designed not just to announce a change, but to invite people into a movement. We did this through:
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.
We helped Café Momentum launch a limited-edition merch collection designed to carry the mission beyond the walls of the restaurants.
Each piece—tote bags, tees, pins and more—was rooted in the belief that All Youth Deserve to Dream.
More than products, these items became conversation starters, wearable calls to action and symbols of solidarity with justice-involved youth across the country.