Movistar: Love Story

H&M Conscious: Bring it on

Propaganda Bandwagon - Old Navy Commercial

Always #LikeAGirl

Things Go Better With Coke

Full Pepsi Commercial Starring Kendal Jenner

Beats By Dre | Powerbeats Pro | Unleashed

Febreze Commercial-Josh's room

Samsung Note 9 Dongle (DEX) Commercial

He Said Cigarettes To Women Are "Torches Of Freedom"

FLEX  TAPE® Commercial

The word propaganda carries a lot of negative weight compared to the word advertising. Propaganda is associated with evil, manipulation and a dystopian society. Whereas advertising is associated with an annoying, unavoidable but scrollable, part of our day-to-day life.
One feels harmful, the other feels harmless. 

Propaganda is limited to a specific agenda or mission. Advertising builds upon that by adding in goods, services, and ideas. Many, if not all of the day-to-day ads we scroll past or walk by incorporate some level of propaganda to pursued you into buying that said good, service, or switching up how you view something.

Propaganda in Advertising

Regular

Making a list, checking it twice and shopping sustainably, which feels very nice.

Black Sheep 2021 Gift Guide

For flocking around the Christmas tree and other season's festivities. 

Let’s look ahead to a world run by Gen Z.

The Generation of Forward Thinking

Understanding the vibrant lifestyles of a new generation.

Gen Z on Exploring Identity

What to know about the next generation of social change.

The Activism of Generation Z

Giving Tuesday: A Day of Global & Digital Giving

A guide and history of Giving Tuesday, the world's largest generosity day.

Balancing mourning with collective ritual and celebration

Acknowledging the violent history behind the Thanksgiving celebration we've come to know and expect is critical, and in an age where preserving tiem for family and friends is increasingly important, it might be time to incorporate new traditions to your Thanksgiving repertoire. Here are a few things you can explore this year to embrace the preservation and memory of the indigenous people affected by imperialism in the history of the United States.

Now is a great time to incorporate new traditions to your Thanksgiving celebration.

A roast worthy of a turkey, but instead focused on what makes us truly grateful this season.

Here's to the American Tradition

Let's give it up for turkeys, football and violent misunderstandings

What the heck does it mean to be a ‘B Corp’?

People over profits: the B Corp Series

Or, “What the heck does it mean to be a ‘B Corp’?”

Top 5 Takeaways from our November Workshop

Get the Workshop recap on 2022 nonprofit planning (and see what's to come!). 

The Top 5 Takeaways from our November Workshop 

Don't Succumb to Inevitability

Here's a playlist curated by the Haus of Hoodoo with some certified bangers.

Homesick with Hoodoo

Knowing when to leave and start over is a superpower.

The Quitter's Guide to Boundaries

The Metaverse is a term to describe something that isn't good, so why are Mark Zuckerberg and Tim Sweeny so interested in making it a reality? Let's take a consequences based look at the Metaverse, and discuss whether it's a new digital playground, or an inevitable dystopian capitalist nightmare.

The Metaverse

I went to the Metaverse and all I got was this stupid t-shirt.

The Age of Isolation

Care loudly and often, especially when others don’t want you to. Dissecting the extremes of American activists, and why you don't need to fit an exaggerated role to make a difference.

Activism is for Everyone

Care loudly and often, especially when others don’t want you to.

Help Out With Hurricane Ida Recovery Efforts

We are actively collecting resources for rebuilding in the Gulf Coast in the wake of Hurricane Ida.

Help Out in Hurricane Ida Recovery Efforts

Resources for rebuilding in the Gulf Coast

Red means stop and green means go, but what happens when you are red-green color blind?

The Traffic Light Flaw

In the midst of another catastrophic rise in COVID-19 Cases, it's hard to feel inspired, again. Take a moment with us to find a few sparks of inspiration, from the olympics to good friends and close family. Let's be courageous together and find some inspiration.

Inspiration Dr.

Going to space is cool—but could it be a distraction tactic?

What do we need to go to space for? Why did a few billionaires spend billions to fly into space for a few minutes? What if Jeff Bezos and Elon Musk are just playing us? Maybe there's something larger at play.

GOING TO SPACE IS COOL: BUT COULD IT BE A DISTRACTION TACTIC?

Fair warning, I love everything about the Cosmos;  the wonder, the vastness of space and all of the possibilities of the unknown. 

The world is loud with urgency, and it’s easy to feel stretched thin by everything demanding our attention. We get it. That’s why we’re channeling our energy, creativity and care into a focused set of Social Impact Areas—issues that move us and guide the work we do every day.

These are the issues that stir us up and move us forward—areas where we’re choosing to go deeper instead of trying to do it all at once. They give shape to our research, creative work and client collaborations, helping us stay grounded in what matters most.

For 2025, we’re digging in on three core impact area themes: 

We believe joy is fuel for change. It connects us, uplifts us and reminds us what we’re fighting for. From LGBTQ+ rights to building more inclusive workplaces, we’re elevating the moments that make us feel seen, celebrated and free.

Everyone deserves to feel safe. But right now, too many people don’t. We’re examining the systems that shape that reality—from reproductive rights to housing, climate, and community violence—and working toward a world where peace, dignity, and protection are the norm.

Young people aren’t just the future—they’re leading right now. We’re showing up to support their vision, amplify their voices and make sure the next generation has the tools, mental health support and community power to dream big and drive change.

These themes aren’t limits—they’re launchpads. Inside each one lives a network of vital, interconnected issues: from LGBTQ+ rights and work culture to gun safety, reproductive healthcare, mental health and climate justice. We’ll be writing, building, reflecting and co-creating throughout the year, and we’d love to have you in the mix.

Want to follow along, get inspired or share your work with us? Sign up for updates here.

Progress takes all of us. By learning, building and taking action together, we can push for a future that’s more just, joyful and secure.

So much needs fixing. Where do we even start?

Finding Focus in a Noisy World: Our Social Impact Areas

Semi-Condensed

How do you stay focused when everything feels urgent? We’re grounding our work in three Social Impact Areas to explore the issues that matter most and move with more purpose in 2025.

The Black Sheep blog is turning up the volume on community engagement, social media strategy, Houston happenings and what it means to lead a purpose-driven life.

The Black Sheep Agency | Social impact and nonprofit blog

We like to type as much as we like to listen.

We're not shy.